Dec 2, 2024
**Tow Business Podcast**: Your Ultimate Source for Towing
Industry Insights
In this episode, titled "Show 133," co-hosts Jeff and Brad share
their thoughts and experiences related to the towing industry,
while diving deep into the recently released 2024 State of Towing
Annual Report by Traxero. As the longest-running podcast in the
towing industry, the Tow Business Podcast aims to deliver crucial
information and news to help listeners grow their businesses while
promoting professionalism within the field.
The episode opens with a conversation highlighting the cold Ohio
winter and the anticipation of the upcoming Christmas party
organized by Jeff’s company. They discuss the logistics and
challenges of hosting a holiday gathering, all while keeping a
light-hearted banter that draws listeners in. Brad shares a fun
weekend adventure spent at Wind Rock Off Road Park, showcasing the
camaraderie between the hosts and how they balance their
professional lives with personal interests.
As the episode transitions, they pay homage to Irvin Johns, the
owner of Suburban Towing who recently passed away. Jeff recounts
his memorable interactions with Irvin and how he contributed to the
towing industry through innovative practices and exceptional
service. The hosts remind listeners of the importance of respecting
those who have positively impacted the community.
The conversation then shifts to the core topic of the episode—the
Traxero 2024 State of Towing Annual Report. Jeff and Brad provide
insights from the report, which was collected from a significant
number of towing professionals across the United States and Canada.
Listeners are encouraged to download and read the report for a
comprehensive understanding of its findings, which include data
about company sizes, employee statistics, insurance challenges, and
insights into operational efficiencies.
One key finding discussed is the overwhelming challenge of
increasing insurance costs faced by the majority of towers, with
67% of respondents indicating it as their top concern for 2024. The
hosts candidly explore the ramifications of this issue on their
businesses and emphasize the necessity for effective safety
protocols to manage risk.
The podcast further discusses the importance of seizing cash calls
and growing commercial accounts, as well as optimizing impound
operations. The hosts talk about the overlooked potential of
impound yards and the importance of maximizing profit from this
segment of the business. Hiring and retaining staff remains a
pressing challenge within the industry, with various anecdotes
illustrating the difficulties associated with finding reliable
employees.
Jeff and Brad also touch upon the critical role of marketing amid
rising competition and economic challenges. They express concern
over the lack of investment in marketing efforts by many towing
companies, highlighting how this can hinder growth and customer
acquisition. The conversation transitions into practical marketing
strategies that can help businesses increase their digital presence
and effectively capture cash call opportunities.
As the episode wraps up, Jeff and Brad summarize various pivotal
aspects of the report, reinforcing the idea that adapting business
strategies in response to market data is essential for growth. They
encourage listeners to remain informed and proactive in an
ever-evolving industry landscape, voicing gratitude toward Traxero
for producing such significant research and insights.
Join Jeff and Brad on this engaging episode of the Tow Business
Podcast for a detailed exploration of current challenges and
opportunities in the towing industry, as well as valuable advice on
enhancing business practices. Be sure to listen, subscribe, and
share your thoughts with the hosts for future show ideas!
Miller industries
Traxero
Harbinger Marketing